About Us

Hello! I’m Anusha Reddy, a proud mother of two beautiful daughters and the founder of PRASHISHTA.

My journey began in the IT world as a software engineer, but after the birth of my first child, I decided to take a break to focus on my Kid. During my second pregnancy, I made the decision to leave my IT career behind and pursue my passion for fashion design. I immersed myself in learning and started a freelance boutique, which was supported by friends and well-received.

However, I felt something was missing. Through my research, I noticed a gap in the market for milestone-themed baby clothing. Most available options were basic onesies in white with just numbers (1-12). I envisioned something different—milestone-themed outfits in a variety of colors and full sets that celebrate each of a baby’s first achievements throughout the year.

PRASHISHTA was born from my personal experiences and this market gap. Dressing a baby can be challenging, especially with bath times and newborn fussiness. I realized that practicality and comfort should come before style. Our designs focus on ease and comfort for both parents and babies, while our Milestone-Themed outfits help you remember and celebrate each special moment throughout your baby’s first year. It’s a beautiful way to look back and remember what your baby accomplished each month when you see their first-year frame.

We’re dedicated to providing high-quality, comfortable clothing that enhances your everyday moments with your baby. Thank you for joining us on this journey. We hope you find our collection as special and comforting as we do.

Warm regards,
Anusha Reddy